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Design Examples
Anti-churn techniques
How Strava, Uber One, Opal, Klima and Breethe intercept cancellations, including savings reminders, pause modes, loss-averse goal framing and trials that improve when refused.
Examples on Built for Mars include
Uber One shows £2.67 saved
Opal offers pause, not delete
Breethe ups a refused trial
Real world examples:
If you attempt to cancel your subscription during the free trial, you'll be reassured that you'll get a notification 2 days before you're charged.
More context
To make this slightly better, they could remind the user about the benefits of the service on this screen.
When you go to enter your first password on Arc, it'll suggest transferring all your passwords from another browser.
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This is great because it addresses a likely major reason to churn: all your passwords need to be re-entered.
If you go to cancel Uber One, they'll remind you how much money you've saved so far that month.
More context
This is clearly likely to reduce churn, if the savings is above (or near to) the monthly subscription fee.
If you back out of making a pledge to offset your carbon footprint, Klima shows a popup offering to remind you if you need time to think.
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For context, this is an attempt to notice Decision Fatigue, and allow the user to come back to it later (instead of churning).
If you go to cancel your subscription, Strava will use both Loss Aversion and Framing to remind you about your goals.
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i.e., "don't leave your goals behind, Strava will help you make progress more likely, and faster".