The free trial toggle
Flo have a “free trial” toggle on their pricing page, which is a clever way of getting the user to take an action and make a decision.
Design Examples
Free Trial Page Design: Real Examples
See how companies like Flo, Babbel and AllTrails design free trial pages, featuring opt-in toggles, pre-ticked timeline steps, reminder promises and try-once offers.
Real world examples:
Updated: 26/10/2026, view all 1,503 examples
Examples on Built for Mars include
Flo and Komoot make users switch trials on
Babbel shows a done step to imply progress
AllTrails lets users test premium once
Opting into a free trial
Komoot has a toggle to opt into the free trial. This might psychologically motivate people to use it more, as it feels like they took an action to get it.
Leveraging early progress
When showing you a trial offer, Babbel includes the 'completed' step of installing the app. This creates a slight feeling of progression and prior investment.
Canva's trial breakdown
When trialing Canva, you'll see a clear timeline of what happens next, including a promise that you'll get a reminder 7 days before your trial ends.
Timestripe's trial onboarding
During your 7-day trial of Timestripe, your emails will include a clear progress bar showing how much longer you have left.
Using specific benefits to convert more
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Try it once
For some premium features, AllTrails will let you try it once, to see how it works.
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FAQs
Why make users switch on a free trial instead of applying it automatically?
A trial the user switches on themselves can feel earned or found, which draws on the Endowment Effect and may make people more likely to start and use it. For example, Flo and Komoot both use a "Not sure yet? Enable free trial" toggle that rewrites the button copy and plan badges once enabled. The tactic is unusual, so it needs A/B testing before rollout.
What should a free trial timeline show to reduce signup anxiety?
Users commit more comfortably when they can see what happens today, when a reminder arrives and when billing starts. For instance, Canva pairs £0.00 due today with a promise of a reminder seven days before the trial ends, and Babbel flags a Day 5 reminder ahead of the Day 7 charge.
How can a trial screen create a sense of progress before anyone pays?
Listing an action the user has already completed (e.g., installing the app or setting goals) as the first ticked-off step frames the trial as a journey already underway. This draws on the Goal Gradient Effect and the Foot-in-the-door effect, as seen on Babbel's and Brilliant's trial timelines.
Is it worth personalising free trial benefits using onboarding answers?
Goal questions let the trial screen describe benefits in terms each person cares about, and they reveal why people sign up. This is what Breethe does: choosing "Sleep Better" shows benefits like "Fall asleep, ASAP", while "Learn to Relax" shows ones about lessening fear and panic.
Should trial emails show how much of the trial is left?
A visual countdown keeps the deadline front of mind and can prompt people to try features before time runs out. For example, Timestripe adds a seven-segment progress bar to its trial emails, though one email says day 2 while showing five segments filled, so the bar and copy need to match.