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Design Examples
Converting more trial pages
How trial pages convert, with examples from Canva, Babbel, Breethe, Flo, AllTrails and Asana — including timelines, pre-ticked steps and offers that improve when you decline.
Real world examples:
Updated: 21/08/2026, view all 1,446 examples
Examples on Built for Mars include
Canva promises a reminder before trial ends
Breethe reframes trial benefits around goals
Babbel pre-ticks a step to imply progress
When trialing Canva, you'll see a clear timeline of what happens next, including a promise that you'll get a reminder 7 days before your trial ends.
Brilliant will frame the trial process by including a completed step (setting your goals), encouraging you via the Foot-in-the-door effect.
Flo have a “free trial” toggle on their pricing page, which is a clever way of getting the user to take an action and make a decision.
More context
In other words, by getting someone to select the toggle themselves (as apposed to auto-applying it), the user may feel more like the "earned" the trial, and therefore deserve it.
Go to UX BiteView#1053
During onboarding, Breethe will ask for your goals and then dynamically change the free trial benefit screen to address them.
When showing you a trial offer, Babbel includes the 'completed' step of installing the app. This creates a slight feeling of progression and prior investment.
More context
What's interesting here, is that they're framing it as "you've already started this journey".
It creates the impression of progress, which may motivate more people to continue.
There are more than 1400 UX Bites like this
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There are more than 1400 UX Bites like this
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There are more than 1400 UX Bites like this
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FAQs
Why spell out a timeline of what happens during a trial?
Forgetting to cancel is often the real reason people don't start one, so a dated timeline removes that anxiety. Canva shows the trial dates and promises a reminder 7 days before it ends, and Babbel maps out day by day, including a Day 5 reminder.
How do goals make a trial feel more valuable?
Tying the price to an outcome the user has just admitted they want makes the cost easier to justify. Breethe asks what you want from the app, e.g., sleeping better, then rewrites the trial benefits screen around that answer, while AllTrails frames Pro around getting outside more with a fun fact that subscribers are 3x more active.
What should happen when someone declines a free trial?
That moment is the cheapest chance to fix an objection before the person disappears. Breethe asks why you declined and improves the offer based on the reason, so "I might forget to cancel" turns 7 days into 30, and the answers double as data on what's blocking sign-ups.
Does letting people opt into a trial themselves change anything?
The theory is that choosing the trial makes it feel earned, rather than something handed over by default. Flo tests this with a "Not sure yet? Enable free trial" toggle on its pricing page, though it's unusual enough that it warrants an A/B test.
Is the pricing page the best place to offer a trial?
Offering it at the moment someone hits the paywall ties the trial to a feature they already want. Asana surfaces a "Start free trial" button when a free user tries to create a premium project type such as Timeline view, with no credit card required.
Why does a pre-ticked step increase trial starts?
It uses the foot-in-the-door effect: once a step looks done, continuing feels like finishing something rather than starting it. Babbel crosses off "install the app" and Brilliant crosses off setting your learning goals before you've paid anything.