The free trial toggle
Flo have a “free trial” toggle on their pricing page, which is a clever way of getting the user to take an action and make a decision.
Design Examples
Free Trial Page Design: Real Examples
Browse real free trial designs from Flo, Canva, Asana and Breethe, including opt-in toggles, trial timelines and offers that change when users decline.
Real world examples:
Updated: 23/09/2026, view all 1,490 examples
Examples on Built for Mars include
Flo and Komoot make users toggle trials on
Canva promises a reminder before trials end
Breethe offers 30 days when 7 isn't enough
Canva's trial breakdown
When trialing Canva, you'll see a clear timeline of what happens next, including a promise that you'll get a reminder 7 days before your trial ends.
Starting a trial without a credit card
If you're on the Asana free plan, and you click to create a project type that is only available for premium members, you'll see a button to start a trial without a credit card.
You've already started
Brilliant will frame the trial process by including a completed step (setting your goals), encouraging you via the Foot-in-the-door effect.
Timestripe's trial onboarding
During your 7-day trial of Timestripe, your emails will include a clear progress bar showing how much longer you have left.
Try the pro feature
Subscribe to unlock this example
Plans start from £8 per month
Dynamic sign-up offers
Subscribe to unlock this example
Plans start from £8 per month
There are more than 1400 UX Bites like this
Subscribe to BFM+
If features can be coded in minutes, thoughtful design is what wins
- Unlock the entire library
- Create custom UX courses
- Access our AI tools
£8/monthbilled annually
or, wait for the free stuff
Join the free newsletter
Get the free content when it's released, straight to your inbox, no account required
"An exceptional resource for learning how to build habit-forming products that people love."
"I’d never met anybody who looks at usability and UX the way I do until I met Peter. Only he’s smarter."
"The completest view of the psychological underpinnings of human behaviour that I’ve ever seen."
"What a nice idea! Christopher Alexander would be proud to see patterns collected like this."
FAQs
Should a free trial be opt-in or applied automatically?
When users switch a trial on themselves, it can feel earned or found rather than handed out, which might make them more motivated to use it. Flo and Komoot both do this with a free trial toggle on their pricing pages. It's an unusual tactic with an uncertain effect on adoption, so it needs A/B testing against an auto-applied trial.
How do you stop users worrying about a surprise charge after the trial?
A clear timeline of what happens next, and when payment is due, takes the guesswork out of the trial. As an example, Canva's trial screen lists due dates and promises a reminder 7 days before the trial ends. Breethe goes a step further, showing a reminder schedule to users who say they might forget to cancel.
What's the best moment to win back someone who rejects a free trial?
Right as they decline, because that's the exact moment of churn and the objection is still fresh. For instance, Breethe asks why the trial was rejected and then adjusts the offer to match the answer. Extending a trial costs money, but it usually beats losing the user for good, and every answer adds to your data on why people say no.
Why let users try a premium feature instead of describing it?
Seeing a feature work proves its value more convincingly than any list of benefits. This is what AllTrails does, letting people build a custom route and watch the map update in real time before prompting them to subscribe after 3 waypoints. Asana takes a similar approach by offering a no-credit-card trial the moment a free user picks a premium project type.
How can a trial feel like it has already started?
Showing an early step as already complete uses the Foot-in-the-door effect, where a small commitment makes the next one easier. For example, Brilliant's trial screen crosses off "Set your learning goals" before the user taps to start. Keeping progress visible during the trial helps too, as Timestripe's emails show which day of the 7-day trial you're on.