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  • Case Studies
    UX Case Studies

    Impactful UX lessons and techniques, crafted into 85 digestible stories.

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    • Mastering Onboarding
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    UX Bites

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  • Psychology
    UX Psychology

    Learn how to effectively use product psychology in your designs.

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UX analysis
Series

UX of Flights

BFM+Exclusive
12 min to learn...

The UX Techniques That Make You Settle for Higher-Priced Flights

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+3 more
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Product Psychology

What appears at first to be an industry driven by price, is actually a battle of who can make you believe that you got the best price, while charging 3x more for baggage.

Skills you'll build
  • Using psychology to create value

  • Identifying insider blind spots

  • Contextualising data better

Case StudyJan 23, 2025
Preview study
BFM+Exclusive
10 min to learn...

How to Retain Customers, When AI is Pushing Them to Competitors

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Churn & Retention

You don’t just lose customers to price—you lose them to uncertainty. When users hesitate, they search again, and every new search is a chance for a competitor to win them over.

Skills you'll build
  • The headwind of AI summaries

  • Boosting retention across multiple sessions

  • Creating high-intention triggers

Case StudyFeb 6, 2025
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BFM+Exclusive
8 min to learn...

How Airline Checkouts Make You Pay More for The Same Seat

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Purchases & Subscriptions

Two people on the same flight, in identical seats, could pay dramatically different prices. Why? Because airlines use pricing strategies designed to upsell and confuse you at checkout.

Skills you'll build
  • How checkouts utilise strategic bundling to convert more

  • The value of certainty in design

  • Why you shouldn't trust "best value" tags

Case StudyFeb 20, 2025
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