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Context Craving
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In many situations, people will crave context and clarity rather than efficiency.
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Introduction
The point is that it's not always better to be efficient.
Sometimes in UX, people just want actions to be clear and predictable.
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Potential impacts
Input quality
- Giving people more context can improve the quality of their input.
- For example, if people understand why an onboarding survey is so beneficial to them, then they'll be more likely to give it attention.
Anxiety
- Not having the context for something (e.g., a consequence or decision), can cause anxiety.
Complexity & understanding
- If the user is craving context, they're trying to understand more.
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Product tips
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"An exceptional resource for learning how to build habit-forming products that people love."
"I’d never met anybody who looks at usability and UX the way I do until I met Peter. Only he’s smarter."
"The completest view of the psychological underpinnings of human behaviour that I’ve ever seen."
"What a nice idea! Christopher Alexander would be proud to see patterns collected like this."
Unlock this article instantly with Built for Mars Premium
Subscribe to BFM+
If features can be coded in minutes, thoughtful design is what wins
- Unlock the entire library
- Create custom UX courses
- Access our AI tools
£12 per monthbilled annually
or, wait for the free stuff
Join the free newsletter
Get the free content when it's released, straight to your inbox, no account required
"An exceptional resource for learning how to build habit-forming products that people love."
"I’d never met anybody who looks at usability and UX the way I do until I met Peter. Only he’s smarter."
"The completest view of the psychological underpinnings of human behaviour that I’ve ever seen."
"What a nice idea! Christopher Alexander would be proud to see patterns collected like this."
Written by Peter Ramsey
Published
Last edited
