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Context Craving
Psychology used by:
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In many situations, people will crave context and clarity rather than efficiency.
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Introduction
The point is that it's not always better to be efficient.
Sometimes in UX, people just want actions to be clear and predictable.
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Potential impacts
Input quality
- Giving people more context can improve the quality of their input.
- For example, if people understand why an onboarding survey is so beneficial to them, then they'll be more likely to give it attention.
Anxiety
- Not having the context for something (e.g., a consequence or decision), can cause anxiety.
Complexity & understanding
- If the user is craving context, they're trying to understand more.
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Product tips
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Written by Peter Ramsey
Published
Last edited