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Hick's Law
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It's easier to make decisions with fewer choices.
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Introduction
The more choices that are available to the user, the longer it will take them to reach a decision.
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Potential impacts
Conversion rates
- People will be more likely to convert, if you have fewer options.
- i.e., if you have 10 different service tiers, you might find that potential customers are being paralyzed with choice (and so choose nothing).
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Written by Peter Ramsey
Published
Last edited
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