By Peter Ramsey

25 Aug 23

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Design Principles

Hick's Law

Summary

It's easier to make decisions with fewer choices.

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Introduction

The more choices that are available to the user, the longer it will take them to reach a decision.

https://content.builtformars.com/uploads/images/HicksLaw.jpg

That’s theory, now learn about how to implement this.

BFM+

ÂŁ8/mo

For product builders

  • Impacts of Hick's Law
  • Product tips (i.e., what you should do now)
  • Related UX bites for more examples