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Reactance
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Forcing adoption of a behaviour may backfire.
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Introduction
Often, when people feel forced to do (or learn) something, they may react negatively towards that suggestion.
i.e., they may act in a way to regain their freedom, rather than comply.
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Potential impacts
Churn
- Forcing behaviours (or actions) very often creates churn. People simply don't want to do that thing.
Sharing & referrals
- Steps that (appear to) force the user into sharing or inviting their friends, might make them less likely to actually ever recommend it to a friend.
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"An exceptional resource for learning how to build habit-forming products that people love."
"I’d never met anybody who looks at usability and UX the way I do until I met Peter. Only he’s smarter."
"The completest view of the psychological underpinnings of human behaviour that I’ve ever seen."
"What a nice idea! Christopher Alexander would be proud to see patterns collected like this."
Unlock this article instantly with Built for Mars Premium
Subscribe to BFM+
If features can be coded in minutes, thoughtful design is what wins
- Unlock the entire library
- Create custom UX courses
- Access our AI tools
£12 per monthbilled annually
or, wait for the free stuff
Join the free newsletter
Get the free content when it's released, straight to your inbox, no account required
"An exceptional resource for learning how to build habit-forming products that people love."
"I’d never met anybody who looks at usability and UX the way I do until I met Peter. Only he’s smarter."
"The completest view of the psychological underpinnings of human behaviour that I’ve ever seen."
"What a nice idea! Christopher Alexander would be proud to see patterns collected like this."
Written by Peter Ramsey
Published
Last edited
