By Peter Ramsey

31 Aug 23

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UX Psychology

Reactance

Summary

Forcing adoption of a behaviour may backfire.

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Introduction

Often, when people feel forced to do (or learn) something, they may react negatively towards that suggestion.

i.e., they may act in a way to regain their freedom, rather than comply.

https://content.builtformars.com/uploads/images/MarioSalad.jpg

That’s theory, now learn about how to implement this.

BFM+

ÂŁ8/mo

For product builders

  • Impacts of Reactance
  • Product tips (i.e., what you should do now)
  • Related UX bites for more examples