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UX Psychology
Reactance
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Summary
Forcing adoption of a behaviour may backfire.
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Introduction
Often, whenĀ people feel forced to do (or learn) something, they may react negatively towards that suggestion.
i.e., they may act in a way to regain their freedom, rather than comply.
![https://content.builtformars.com/uploads/images/MarioSalad.jpg](https://content.builtformars.com/uploads/images/MarioSalad.jpg)
Thatās theory, now learn about how to implement this.
BFM+
Ā£8/mo
For product builders
- Impacts of Reactance
- Product tips (i.e., what you should do now)
- Related UX bites for more examples