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Reactance
Psychology used by:
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Forcing adoption of a behaviour may backfire.
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Introduction
Often, when people feel forced to do (or learn) something, they may react negatively towards that suggestion.
i.e., they may act in a way to regain their freedom, rather than comply.
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Potential impacts
Churn
- Forcing behaviours (or actions) very often creates churn. People simply don't want to do that thing.
Sharing & referrals
- Steps that (appear to) force the user into sharing or inviting their friends, might make them less likely to actually ever recommend it to a friend.
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Written by Peter Ramsey
Published
Last edited