🏎
UX Psychology
Cognitive Drift
Copy link to tooltip
Summary
The experience of losing attention, or your mind 'wandering'.
👀
Introduction
People will typically experience Cognitive Drift if more than one second elapses between interacting with technology, and seeing something change on screen.
It's thought that if 10 seconds pass, that user's mind is elsewhere entirely.
(Theorised by Stephen J. Dubner, and Steven Levitt).
Thatâs theory, now learn about how to implement this.
BFM+
ÂŁ8/mo
For product builders
- Impacts of Cognitive Drift
- Product tips (i.e., what you should do now)
- Related UX bites for more examples