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Home
UX Glossary
Selective Attention

👀

Selective Attention

Focusing on something specific.

Featured in 4 UX Bites

Similar psychology:

Pattern Matching
Specificity
Delegated Decisions

Likely impacts:

Attention & Interest
Complexity & Understanding
Last updated: 23/09/2026

How to utilise this in your designs

When users are about to delete something permanently, you could fade everything else and highlight the selected items, using selective attention to prevent mistakes.

Mobile app "Messages" UI features a pink header with envelope icon. Cards show unread offers with images, titles, and "Tap to learn more" links. Select and delete options appear.
Example from
T Mobile logo
T Mobile

If users pick several goals during sign-up, you could ask which one they want to focus on first, narrowing their selective attention onto a single starting point.

UI screens show financial goals selection with icons: "Buy A Car" and "Buy A Home" outlined in purple. Arrows point to next screen to first focus choice with an orange underline.
Example from
Rocket Money logo
Rocket Money

While users set preferences, you could try dynamically highlighting (or fading) sample items based on their choices, drawing selective attention to what matches.

Three UI screens show shopping preference selection with “Men’s,” “Women’s,” and “Everything” buttons; pen highlights images above and selections with arrows.
Example from
Shop logo
Shop

During an upsell, you could badge the specific feature a user previously trialled, so their selective attention lands on the thing they already care about.

Subscription change UI shows Business and Team plans. Business selected with purple radio, "You trialed this plan," and "Looking for this?" highlights near Unlimited members, Custom dashboards.
Example from
Sentry logo
Sentry

You could offer a toggle that automatically turns on Do Not Disturb when a meditation begins, protecting users' selective attention from outside distractions.

Settings UI with options: Meditation Reminders Off, Live Event Announcements Off, Email Preferences, Do Not Disturb Active. Bottom nav: Home, Theory, Practice, Life, More (selected).
Example from
Waking Up logo
Waking Up

Possible impacts

Fading or removing competing elements could direct users' selective attention to the one thing that matters, increasing their engagement with it.

As seen in:
T Mobile logo
T Mobile
Focusing your attention on deleted items
Rocket Money logo
Rocket Money
Okay, let's focus on one

Highlighting a single feature, option or error in isolation might make complex products easier to understand, as users focus on learning one thing at a time.

As seen in:
Transit logo
Transit
Showing travel options in a timeline
Transit logo
Transit
Is it a wander or a stroll?
Peter Ramsey, Built for Mars Founder

Written by Peter Ramsey

Consultant to 100+ companies

Published: 18/08/2023