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Selective Attention
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Focusing on something specific.
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Introduction
This is the process of focusing on a particular object (or 'thing') in the environment for a certain period of time.
i.e., ignoring features of a product that you're not interested in, despite them being prominent on the screen.
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Potential impacts
Attention & interest
- By design, selective attention is used to draw the user's attention to a particular thing.
Complexity & understanding
- Often by highlighting a specific thing (e.g., feature, error, option), you can add context, and educate the user.
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Product tips
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Written by Peter Ramsey
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