By Peter Ramsey

18 Aug 23

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Design Principles

Selective Attention

Summary

Focusing on something specific.

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Introduction

This is the process of focusing on a particular object (or 'thing') in the environment for a certain period of time.

i.e., ignoring features of a product that you're not interested in, despite them being prominent on the screen.

https://content.builtformars.com/uploads/images/selective-attention-2.jpg

That’s theory, now learn about how to implement this.

BFM+

ÂŁ8/mo

For product builders

  • Impacts of Selective Attention
  • Product tips (i.e., what you should do now)
  • Related UX bites for more examples