🖼 Framing is everywhere, influencing everything.
It's often accidental—which is why it's so important to proactively think about.
For example, a sandwich that you can buy from inside a gym complex, may be perceived as being healthier than an identical one bought from a van in an industrial estate.
In short: the way in which information is presented, is influential in how it's perceived and understood.
As a demonstration, from their descriptions alone, which of the following two products would you assume is healthier?
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A purple frozen Squishy
Made with 98% sugar.
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Squishy: made with real fruit juice
2% fruit. Drink enough and it'll count as 1 of your 5 a day.
They're the same product, but the second is framed to draw focus away from the sugar.
It's quite literally perception manipulation.
Written by Peter Ramsey
