🖼 Framing is everywhere, influencing everything.

It's often accidental—which is why it's so important to proactively think about. 

For example, a sandwich that you can buy from inside a gym complex, may be perceived as being healthier than an identical one bought from a van in an industrial estate.

As a demonstration, from their descriptions alone, which of the following two products would you assume is healthier?

They're the same product, but the second is framed to draw focus away from the sugar.

It's quite literally perception manipulation.

🖼 Framing is everywhere, influencing everything.

It's often accidental—which is why it's so important to proactively think about. 

For example, a sandwich that you can buy from inside a gym complex, may be perceived as being healthier than an identical one bought from a van in an industrial estate.

As a demonstration, from their descriptions alone, which of the following two products would you assume is healthier?

They're the same product, but the second is framed to draw focus away from the sugar.

It's quite literally perception manipulation.