Loading
🏋️♀️
The Labour Illusion
You need to be a BFM+ member to save things to your library
People have a tendency to perceive products and services more favourably when they're aware of the effort that was put in to create it.
👀
Introduction
This is often called Artificial waiting, and is one reason why fancy restaurants will have open kitchens.
Or for a more abstract example, why do people think the Egyptian pyramids are impressive? Because it took a lot of effort (and skill).
🔥
Potential impacts
Conversion rates
- A greater perception of value can improve conversion rates.
Purchases
Perception of value
- This is the foundation of this principle. People usually associate more value to something that they knew took a lot of effort.
✌️
Product tips
BFM+
Unlock this instantly with BFM+
- Access the entire library
- Track your progress through collections
- Receive premium weekly newsletters
- Build a library of ideas
Team plan perks include:
- Share links with your entire team. No paywalls or logins.
- Get discounts for upskilling your entire product team
Written by Peter Ramsey
Published
Last edited
