Doherty Threshold

When an action takes longer than about a second, you could show a short message saying it's still working, so people wait rather than panic clicking elsewhere.

Example from

Figma

Try loading the text and key details before heavy images, so people on slow connections can still choose something without waiting for high-resolution previews.

Example from

YouTube

One option is to load a few results, then fetch more as soon as someone swipes to the second, so the next ones are ready before they reach them.

Example from

ChatGPT

For long setup or sync tasks, consider a progress bar plus a note that it's safe to go do something else, so people know they needn't watch it finish.

Example from

Apple

On long loading screens, it may help to show a riddle for people to think about, so a wait well beyond the Doherty Threshold feels less boring.

Example from

Gojek