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Design Principles
Doherty Threshold
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Summary
Studies claim that if the user has to wait (e.g., for a page to load) for more than 400ms, then they start becoming disinterested.
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Introduction
This was the outcome of a study from the 1970s, by Walter Doherty and Ahrvind Thadani—so it's possible that in the modern day, people expect software to be even faster.
That’s theory, now learn about how to implement this.
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For product builders
- Impacts of Doherty Threshold
- Product tips (i.e., what you should do now)
- Related UX bites for more examples