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Note: this case study was released before I started writing accompanying articles, which is why it's just the slideshow.

All of the UX analysis on Built for Mars is original, and was researched and written by me, Peter Ramsey.

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Reddit's strategy of canibalising their own web experience, and blocking third party apps, might not be working.

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A deep dive into why Threads' launch strategy was so effective, and the UX theory behind their A/B tests.

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Wise are a multi-currency financial service that, during the age of incumbent banking, earned success with their radical transparency.

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Behind the growing ticket sales and returning user base, lies a troubled experience with fundamental problems.