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Most Popular

A collection of the 22 most popular case studies.

The Complexity Paradox of ChatGPT, AI and UX

The Complexity Paradox of ChatGPT, AI and UX

As the underlying technology improves, interfaces like ChatGPT get harder to use. Does this explain the strategy for Apple Intelligence?

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Is This Why Users Are Ignoring Your Features?

Is This Why Users Are Ignoring Your Features?Preview this content

Simple techniques to increase feature usage, retention and ultimately alter how users perceive the value of your product.

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Slack Hides Complexity to Create Effortless Onboarding

Slack Hides Complexity to Create Effortless OnboardingPreview this content

The techniques that Slack have used to create an effortless onboarding flow, and why you might not want to copy them.

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Why Robinhood's $7.08 Welcome Bonus Works

Why Robinhood's $7.08 Welcome Bonus WorksPreview this content

The product psychology behind why theirs works, and why yours probably doesn't. Here are the secrets of the welcome bonus.

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The Psychological Reason You Hate Chatbots

The Psychological Reason You Hate ChatbotsPreview this content

They aren't exactly the future of customer service that we were promised. This is why you hate them though.

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Which is better; Zoom, Teams or Meet?

Which is better; Zoom, Teams or Meet?Preview this content

Three video conferencing tools that are objectively very similar, but that often trigger a cult-like preference. But which has a better UX?

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When (and why) Accidental Noise Creates Churn

When (and why) Accidental Noise Creates ChurnPreview this content

Do you have a long 'time-to-value', and an orchestra of noise? This might be why your churn is so high.

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Benchmarking the UX of 6 delivery companies

Benchmarking the UX of 6 delivery companiesPreview this content

I shipped identical boxes, less than a mile, with multiple delivery companies — one was seized by the police.

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The Billion Dollar Missed Opportunity

The Billion Dollar Missed OpportunityPreview this content

A borderline unusable experience, littered with bugs and full of missed opportunities.

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Optimising a Checkout for Impulse Purchases

Optimising a Checkout for Impulse PurchasesPreview this content

Horrible retention rates, dark patterns and incentivising people to abandon their carts. This is HelloFresh.

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How (not) to get people to download your app

How (not) to get people to download your appPreview this content

Reddit's strategy of canibalising their own web experience, and blocking third party apps, might not be working.

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How (and why) Wise leverage radical transparency

How (and why) Wise leverage radical transparencyPreview this content

Wise are a multi-currency financial service that, during the age of incumbent banking, earned success with their radical transparency.

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Using Dark Patterns to Overcharge for Pizza

Using Dark Patterns to Overcharge for PizzaPreview this content

How Dominos and Pizza Hut use UX tricks and design psychology to quietly charge more.

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A Masterclass In Pricing Psychology

A Masterclass In Pricing PsychologyPreview this content

How Netflix doubled sign-ups to their ad-tier with one simple design tweak.

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900 days of progress

900 days of progressPreview this content

A unique opportunity to revisit these 12 banks, re-benchmark them, and highlight what 900 days of progress looks like.

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Lessons from the Flaws of an Advertising Giant

Lessons from the Flaws of an Advertising GiantPreview this content

Despite generating $200 billion in revenue, Google Ads is a frustratingly flawed and inconsistent experience.

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HBO's Beautiful Design Is Also Terrible UX

HBO's Beautiful Design Is Also Terrible UXPreview this content

HBO Max suffers from poor UX judgement, a lack of finesse and a focus on style over function. Let's learn from their mistakes.

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Apple Maps vs Google Maps

Apple Maps vs Google MapsPreview this content

Apple and Google have been fighting for map dominance for nearly a decade, but which is better?

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Revolut Junior: adolescent banking

Revolut Junior: adolescent bankingPreview this content

Revolut, the self-professed 'all things money' app, certainly hides any hesitation about diving into new marketsthis is no exception.

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This is why your Uber Eats driver got lost

This is why your Uber Eats driver got lostPreview this content

I joined 4 million others, and became an actual Uber Driver, and the UX is surprisingly awkward.

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Making an international payment

Making an international paymentPreview this content

Quite clearly, if you want to make international payments frequently you have to use a challenger bank, or Barclays.

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Opening 12 bank accounts

Opening 12 bank accountsPreview this content

The challenger banks were significantly quicker (in days) and required less effort (in clicks) to get an active account.