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Most Popular

A collection of the 19 most popular case studies.

The secrets of a $7.08 welcome bonus

The secrets of a $7.08 welcome bonus

The product psychology behind why Robinhood offer new users $7.08 of free stock, and not $10.

The (not so) subtle reason you hate chatbots

The (not so) subtle reason you hate chatbots

Virtual agents, decision trees and ChatGPT-powered conversations aren't exactly the future of customer service that we were promised.

Which is better; Zoom, Teams or Meet?

Which is better; Zoom, Teams or Meet?

Three video conferencing tools that are objectively very similar, but that often trigger a cult-like preference. But which has a better UX?

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When (and why) noise creates churn

When (and why) noise creates churn

Do you have a long 'time-to-value', and an orchestra of noise? This might be why your churn is so high.

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The UX of delivering parcels

The UX of delivering parcels

I shipped identical boxes, less than a mile, with multiple delivery companies — one was seized by the police.

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The billion dollar missed opportunity

The billion dollar missed opportunity

A borderline unusable experience, littered with bugs and full of missed opportunities.

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A checkout designed for impulse purchases

A checkout designed for impulse purchases

Horrible retention rates, dark patterns and incentivising people to abandon their carts. This is HelloFresh.

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How (not) to get people to download your app

How (not) to get people to download your app

Reddit's strategy of canibalising their own web experience, and blocking third party apps, might not be working.

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Wise: UX without borders

Wise: UX without borders

Wise are a multi-currency financial service that, during the age of incumbent banking, earned success with their radical transparency.

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Using dark patterns to overcharge for pizza

Using dark patterns to overcharge for pizza

How Dominos and Pizza Hut use UX tricks and design psychology to quietly charge more.

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A masterclass in pricing psychology

A masterclass in pricing psychology

How Netflix doubled sign-ups to their ad-tier with one simple design tweak.

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900 days of progress

900 days of progress

A unique opportunity to revisit these 12 banks, re-benchmark them, and highlight what 900 days of progress looks like.

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The flaws of an advertising giant

The flaws of an advertising giant

Despite generating $200 billion in revenue, Google Ads is a frustratingly flawed and inconsistent experience.

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The worst rated streaming service

The worst rated streaming service

HBO Max suffers from poor UX judgement, a lack of finesse and a focus on style over function. Let's learn from their mistakes.

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Apple Maps vs Google Maps

Apple Maps vs Google Maps

Apple and Google have been fighting for map dominance for nearly a decade, but which is better?

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Revolut Junior: adolescent banking

Revolut Junior: adolescent banking

Revolut, the self-professed 'all things money' app, certainly hides any hesitation about diving into new marketsthis is no exception.

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The experience of being an Uber driver

The experience of being an Uber driver

I joined 4 million others, and became an actual Uber Driver, and the UX is surprisingly awkward.

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Making an international payment

Making an international payment

Quite clearly, if you want to make international payments frequently you have to use a challenger bank, or Barclays.

Opening 12 bank accounts

Opening 12 bank accounts

The challenger banks were significantly quicker (in days) and required less effort (in clicks) to get an active account.