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Most Popular
A collection of the 22 most popular case studies.
The Complexity Paradox of ChatGPT, AI and UX
As the underlying technology improves, interfaces like ChatGPT get harder to use. Does this explain the strategy for Apple Intelligence?
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Is This Why Users Are Ignoring Your Features?Preview this content
Simple techniques to increase feature usage, retention and ultimately alter how users perceive the value of your product.
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Slack Hides Complexity to Create Effortless OnboardingPreview this content
The techniques that Slack have used to create an effortless onboarding flow, and why you might not want to copy them.
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Why Robinhood's $7.08 Welcome Bonus WorksPreview this content
The product psychology behind why theirs works, and why yours probably doesn't. Here are the secrets of the welcome bonus.
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The Psychological Reason You Hate ChatbotsPreview this content
They aren't exactly the future of customer service that we were promised. This is why you hate them though.
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Which is better; Zoom, Teams or Meet?Preview this content
Three video conferencing tools that are objectively very similar, but that often trigger a cult-like preference. But which has a better UX?
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When (and why) Accidental Noise Creates ChurnPreview this content
Do you have a long 'time-to-value', and an orchestra of noise? This might be why your churn is so high.
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Benchmarking the UX of 6 delivery companiesPreview this content
I shipped identical boxes, less than a mile, with multiple delivery companies — one was seized by the police.
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The Billion Dollar Missed OpportunityPreview this content
A borderline unusable experience, littered with bugs and full of missed opportunities.
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Optimising a Checkout for Impulse PurchasesPreview this content
Horrible retention rates, dark patterns and incentivising people to abandon their carts. This is HelloFresh.
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How (not) to get people to download your appPreview this content
Reddit's strategy of canibalising their own web experience, and blocking third party apps, might not be working.
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How (and why) Wise leverage radical transparencyPreview this content
Wise are a multi-currency financial service that, during the age of incumbent banking, earned success with their radical transparency.
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Using Dark Patterns to Overcharge for PizzaPreview this content
How Dominos and Pizza Hut use UX tricks and design psychology to quietly charge more.
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A Masterclass In Pricing PsychologyPreview this content
How Netflix doubled sign-ups to their ad-tier with one simple design tweak.
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900 days of progressPreview this content
A unique opportunity to revisit these 12 banks, re-benchmark them, and highlight what 900 days of progress looks like.
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Lessons from the Flaws of an Advertising GiantPreview this content
Despite generating $200 billion in revenue, Google Ads is a frustratingly flawed and inconsistent experience.
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HBO's Beautiful Design Is Also Terrible UXPreview this content
HBO Max suffers from poor UX judgement, a lack of finesse and a focus on style over function. Let's learn from their mistakes.
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Apple Maps vs Google MapsPreview this content
Apple and Google have been fighting for map dominance for nearly a decade, but which is better?
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Revolut Junior: adolescent bankingPreview this content
Revolut, the self-professed 'all things money' app, certainly hides any hesitation about diving into new marketsthis is no exception.
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This is why your Uber Eats driver got lostPreview this content
I joined 4 million others, and became an actual Uber Driver, and the UX is surprisingly awkward.
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Making an international paymentPreview this content
Quite clearly, if you want to make international payments frequently you have to use a challenger bank, or Barclays.
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Opening 12 bank accountsPreview this content
The challenger banks were significantly quicker (in days) and required less effort (in clicks) to get an active account.