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Most popular

A collection of the 11 most popular case studies.

Ticketmaster: the UX of a true monopoly
TICKETMASTER
12 min read minute read

Ticketmaster: the UX of a true monopoly

Behind the growing ticket sales and returning user base, lies a troubled experience with fundamental problems.

PurchasingTicketingConsumer
Using dark patterns to overcharge for pizza
DOMINOS
9 min read minute read

Using dark patterns to overcharge for pizza

How Dominos and Pizza Hut use UX tricks and design psychology to quietly charge more.

DeliveryConsumerIOS
A masterclass in pricing psychology
NETFLIX
12 min read minute read

A masterclass in pricing psychology

How Netflix doubled sign-ups to their ad-tier with one simple design tweak.

Streamingvideo
900 days of progress
UX OF BANKING
8 min read minute read

900 days of progress

A unique opportunity to revisit these 12 banks, re-benchmark them, and highlight what 900 days of progress looks like.

UX of BankingFinTechBanking
The flaws of an advertising giant
GOOGLE ADS
7 min read minute read

The flaws of an advertising giant

Despite generating $200 billion in revenue, Google Ads is a frustratingly flawed and inconsistent experience.

AdvertisingGoogleB2C
The worst-rated streaming service
HBO
8 min read minute read

The worst-rated streaming service

HBO Max suffers from poor UX judgement, a lack of finesse and a focus on style over function. Let's learn from their mistakes.

StreamingIOS
Apple Maps vs Google Maps
APPLE VS GOOGLE
9 min read minute read

Apple Maps vs Google Maps

Apple and Google have been fighting for map dominance for nearly a decade, but which is better?

MapsAppleTravel
Revolut Junior: adolescent banking
REVOLUT
11 min read minute read

Revolut Junior: adolescent banking

Revolut, the self-professed 'all things money' app, certainly hides any hesitation about diving into new marketsthis is no exception.

BankingRevolutMonzo
The experience of being an Uber driver
UBER EATS
8 min read minute read

The experience of being an Uber driver

I joined 4 million others, and became an actual Uber Driver, and the UX is surprisingly awkward.

DeliveryUberIOS
Making an international payment
UX OF BANKING
14 min read minute read

Making an international payment

Quite clearly, if you want to make international payments frequently you have to use a challenger bank, or Barclays.

UX of BankingBankingFinTech
Opening 12 bank accounts
UX OF BANKING
15 min read minute read

Opening 12 bank accounts

The challenger banks were significantly quicker (in days) and required less effort (in clicks) to get an active account.

UX of BankingBankingFinTech