Your case studies are hands down the best (and fastest) way I'm learning UX—better than the many expensive courses I've bought.

The case studies deliver a lot of thoughtful insights while genuinely making me giggle.

One of the best collections of UX principles out there. There's a lot more to what we do rather than just a polished interface.

BFM+ provides such a nice way to learn new things without being overwhelming. The UX bites are an amazing way for anyone to have a continuous stream of "aha!" moments.

I love the articles, I recently used them for designing an onboarding journey.

Fun and entertaining, it's pretty much perfect.

I've never encountered a UX design blog that is so fun to read. Helpful for understanding the basics and also for experienced designers to stay in the loop.

The way you've taken the UX concepts, summarised them, and seamlessly docked them with the case studies and bites is *chefs kiss*.

I’ve incorporated a handful of Built for Mars' recommendations into my product roadmap. These insights enabled my team to secure millions of pounds in new business.

There are hundreds of UX resources online bit it's hard to find high quality ones like BFM+. I have all I need to improve as a UX designer in just one subscription.

The depth of insight is second to none - and it is clear that actual thought and serious research has gone into them rather than simply rattling off the standard UX-by-the-numbers tropes.

Entertaining and informative. More memes please.

BFM+ is an archive of small insights which we can then use in our product.

Been following you a long time and learned a lot. Awesome stuff, always on point and I recommend you a lot.

Came for the UX research, stayed for the memes.

I work in a financial institution and there's relevant content for me, with general UX advice and heuristics that are very helpful.

A unique blend of psychology insights and real-world examples not only demystifies app flows, but also cultivates a clear understanding of why some things work while others don't.

The best UX case studies on internet.

I've never encountered a UX design blog that is so fun to read. Helpful for those just starting in UX to understand basics; also helpful for experienced designers to stay in the loop.

Vibe of the newsletters and articles makes me feel like you're a friend. Succinct, clear and insightful: I learn something new every time I read your work!

The case studies are a gold mine. They help me think more critically when designing and the UX Bites show specific examples of great UX in the wild.

Probably the best learning tool in my arsenal. The case studies have the right amount of detail with the ux bites being an excellent addition.

The long case studies are truly unique pieces in this industry of fast-paced pop-psychology.

Honestly, it's a game-changer. BFM has a way of making the tricky parts of UX design super approachable and fun to learn. Amazing way to deepen your knowledge in UX design.

BFM+ is that place I can go to read for fun and come out with valuable inspiration that translates into practical action items for my own projects.